Still amazed that even with all the research telling us to rest the phone before we rest, we can’t put our phones down before bed, during the night, in the morning… pretty much anytime…

1. Nearly one-third of teens take their phones to bed, per new research from Common Sense Media.
2. One in four parents wake up to check their phones at least once per night.
3. 61% of parents and 70% of teens check their phones in the half hour before bed, despite plenty of evidence suggesting that’s a terrible idea
4. At night, parents say they keep their device within reach of the bed (62%). While at a lower rate than parents, many children also say they have their device within reach of their bed (39%), but they are more than twice as likely as their parent to have it in the bed with them (29%). Girls tend to sleep with their mobile devices more than boys (33% of girls vs. 26% of boys).
5. In 2017, sleep aids generated $69.5 billion in revenue, and they’re on track to tally $101.9 billion by 2023.

So why aren’t any of those makers of highly addictive apps (that’s pretty much all of them) incentivizing sleep? Turns out one is.

Pokémon Sleep, announced in Tokyo Tuesday and set to launch next year, will turn players’ sleep habits into parts of Pokémon games – rewarding users for “good sleep habits.” Using data – like how long you slept – will impact your gameplay. Their aspiration is to turn sleep into entertainment… Yeah, Ok… But a start at least…