Again a few negative tweets are used to make a story.  This time Starbucks cups get a whipping.  At what point does the media feel compelled to use data to support an assertion that a brand is facing a problem?

I’m assuming Starbucks is using a sophisticated social media monitoring tool like Lexer? At what point do they retort with the facts? 

Really, it’s a clever little marketing ploy that’s worked – we are talking about coffee cups.  

The coffee isn’t worth talking about that’s for sure.