Well, finally have the time to get back to writing and posting. Have missed it. Have a whole range of thoughts, observations and more to load over the next week.
First thing I’m pondering – somewhat ironically – is whether newsletters are the new blogs. Am amazed at the quality of the newsletters hitting my inbox – some standouts include the weekly missives from Mumbrella, Dense Discovery, The Daily Skimm, Monocle Minute, Fortune and Sentiers. All well optimised for Mobile. Nearly all the content – or at least enough – in the newsletter so no link back-alleys to get lost in.
Time to reignite the CMO Agenda as well.