Kerry continues to miss the point of effective messaging.

As a combat veteran, I want to make it clear to anyone in uniform and to their loved ones: my poorly stated joke at a rally was not about, and never intended to refer to any troop [sic].

I sincerely regret that my words were misinterpreted to wrongly imply anything negative about those in uniform, and I personally apologize to any service member, family member, or American who was offended.

It is clear the Republican Party would rather talk about anything but their failed security policy. I don’t want my verbal slip to be a diversion from the real issues. I will continue to fight for a change of course to provide real security for our country, and a winning strategy for our troops.

Translated this reads along the lines of:

1. I didn’t say what I really said!
2. If you misinterpreted what I really didn’t say, your problem I’m sorry,
3. Republicans continue to be worthless, uneducated slugs and what I meant to say is that if you don’t get a good education you could end-up like them,
4. It’s really a bugger when others report what you say.

How hard is it to say “I’m sorry”. As in, “I’m sorry for harping on about this but it’s such a great example of bad communications followed by bad messaging and irresponsible leadership”.