Lynn and team have just launched our Investor Relations Blog, adding to some very successful ‘listening and conversation posts’. IR represents a pretty untouched area when it comes to blogging – in her conversation with Shel, Lynn gets at why the risk is minimal:
The ability for an investor relations department to execute this and do it well quite frankly is predicated on how well they do their jobs every day. And if there’s confidence in their ability to exercise sound situational judgement over the phone or over emails or in one-on-one meetings with investors or group meetings with investors or drafting press releases, then there should be that same level of confidence by the company in their ability to have a dialogue over the Internet.
There are certainly a lot of delatis like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.