Tom highlights how the cascade of influence is changing – using the LonelyGirl15 (LG15) story. Turns out that LonelyGirl15 (LG15) is in fact and aspiring NZ actress – and – that the videos were anything but amateur.

The first parts of the story were published in online sites, then came the major newspapers: New York Times, Chicago Tribune, LA Times with their coverage. Their stories then helped spark the interest of TV and radio news crews.

The LG15 story is not an important story in itself, but it is an important news story. This is not a contradiction, it is a description of its place in our culture.

The LG15 story shows how the media functions, how they influence each other. It shows how the media networks: blogger, citizen, mainstream, and anything in-between — push/pull news stories up into the broader mediasphere.

To get into the broader mediasphere, it seems news stories often have to make it into flagship publications of journalist rigor, such as the New York Times, Chicago Tribune, LA Times, the Wall Street Journal,  and The Times (London.)

Tom says it well in an earlier post.

Yes, the subject matter of this story was not about anything that matters that much. But imagine this same type of cooperation on really important stories–that’s what excites me.

There is always intense competition to be first with a story–but that is good. And it is complimentary competition rather than adversarial. There is no such thing as bloggers versus mainstream media.

This is the media model for the future: a mediasphere that uses the best qualities of professional media combined with relentless pursuit of information by citizen journalists. That’s a potent formula that bodes well for our society, IMHO