The new "Juicy Fruit Blog" – Unfortunately we’re going to drive a ton of traffic and attention their way as we point out what happens when interactive marketers fail to understand what a blog is and slap the word "Blog" on some Flash-like animation and marketing hyperbole. Is it a game? Is it a web site? It definitely ain’t a blog. Get a damn clue!
Michael and Heather also take a swipe. Train-wreck is a nice way of describing this marketing SNAFU.
Looks like Juicy Fruit has found themselves in a ‘sticky’ situation.
It is really shocking to me that there is such an “outcry” over something that is so obviously fictional. Is there any reasonable, thinking human out there who can’t see that this is just a funny story.
This is advertising, probably targeted at 12-year-olds. It is a narrative of boy/women stuck together by a pack of gum.
You guys are blogging about it as if it doesn’t live up to your bloggers’ “code of ethics.” It is a story. it is absurd. It is entertainment.
Why is this difficult to understand?