03 October, 2011
  • Inspired
  • :: Loved
  • :: Learned
  • :: Inspired

We’ve Never Won With The Best Player

Ok, I’m as wrecked as the next bloke to not see Dan Carter taking the field. It must be devastating for him personally. But for the All Blacks, no. It is a 15 man game. Slade and Cruden are great players.

And, we’ve never won with the World’s number one player on the field. Remember Fitzy ( second one, not the first) Lomu, and oh, Carter last time round.

The ABs are a great side. But they’ve got their work cut out for them. South Africa, Wales and Australia all look as good. And this is what Tournaments are all about.

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Tags Rants on Sailing, Rugby and Sports
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03 October, 2011
  • Learned
  • :: Loved
  • :: Learned
  • :: Inspired

Blogging from a Mac

I’ve been playing with a Mac Airbook lately and as much as I love the form factor have been missing many of the apps on Win 7. The operating systems are about the same now in terms of quality, but as with most things in life, its the little things you miss. Like Livewriter for blogging.

Not having a good little blogging tool has really slowed me down. About the only thing I’ve found of any merit (price + features) is myWPEdit. Nice little app, simple UI. Seems to do the job.

Available in the Mac appstore.

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Tags Blogs + Wikis + Podcasts,
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03 October, 2011
  • Connect
  • :: Loved
  • :: Learned
  • :: Inspired

Celebrating 100 Years

This year the CBA celebrates 100 years in Australia. I’m really proud of the work the team has done on our latest TVC – with much more to come, especially on Facebook and in social.

Our aim here was to capture and celebrate the role the Bank has played in the lives of so many Australians – and say thanks.

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Tags Required Reading,
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03 October, 2011
  • Connect
  • :: Loved
  • :: Learned
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Big Thinking for Business

We recently launches our Business channel on YouTube. Early days yet but go take a look at let me know your thoughts.

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Tags Business
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02 October, 2011
  • Learned
  • :: Loved
  • :: Learned
  • :: Inspired

Marketing That Drives Demand

Having a marketing engine that drives demand is a foundational capability for any marketing function. And it all starts with the lead-form. Eloqua have always been at the forefront of thinking here and this little piece has some terrific insights:

As you’d expect, the less fields asked, the less friction for submission. There’s as much as 16 percentage points of variation between using 2 fields and 15 fields.  But most of the forms seem to settle between 5 and 10 questions in exchange for an average 40% conversion rate.

Of course, not all forms serve the same purpose. Forms that are offering a trial don’t see a signifcant drop in submissions until you get to about 8 fields. Forms where you’re offering a download of some sort can ask around 11 questions before a noticeable drop off. Webinar event registration forms see a significant drop after 5 fields.

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Tags Required Reading
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