• Learned

Recommendations Matter

Any online site needs to incorporate recommendations.

Recommendations on products, content, people. On just about everything.

Recommendations are a barometer of trust. The Global Trust in Advertising survey released this month says that the majority of digital users, trust lies first and foremost in recommendations and opinions from their peers. As for the bulk of formats found on web sites or on mobile (such as various flavors of display advertising), they fall to the bottom of the chart. Nielsen’s study, based on 26,000 respondents in 56 countries, was conducted in Q3 2011.

 

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Austin Tacos…

There are a few things I miss about Austin – actually, technically only two. The people and the food. I miss my Dell peeps. And I miss Uchi, Torchy’s Uchiko, La Condessa… and food trucks… especially the food trucks. This came to me via some Yelp email thing… you want to do the food trucks when in Austin.

Taco trucks are the OG food trailer, and Austin is a mobile Mexican food Mecca. Whether you’re in the mood for tacos, gorditas or tortas, there’s no need for a hasty run for the border! Just grab some cash and a copy of this Weekly Yelp, your secret map for tracking down all that tasty treasure.

The rooster is crowin’, and Ann Marie N scores two breakfast tacos from Taco Bella: “I get a potato, egg, and cheese and a sausage, egg, and cheese. I just can’t help myself – I need one for later!” And when later rolls around, find Matt P for a midday pep talk: “Dude. Just do it. Veracruz tacos are three bucks apiece. Cilantro, onions, tortillas, everything made fresh daily. PS, the lady who owns and runs the truck is smoking hot!” And for heaven in a “delicious corn tortilla,” Tina N takes a little trip to Matamoros Tacos. “They’re cash only and open until 2am,” perfect for late-night noshing.

“Before trailers became the foodie’s amusement, this was what it was all about: A questionable looking taco truck, dishing up cheap and tasty food,” per Tasha B. She recs La Fogata if you want to experience the real deal. For other glorious handhelds, Tayna A snags some “totally authentic” gorditas from Taqueria La Canaria, “made the ol’ school way – by hand.” And Piedras Negras‘s “gordita is two big-ass meals in one,” promises Illi G. “Make sure you douse it in hot sauce and limon to really experience its potential!”

Next, find tantalizing tortas at Tortas El Guero with Brian B: “They specialize in Mexico City tortas, which are really big sandwiches with loads of toppings, jalapeños, and spicy sauce on buttered bread.” In other parts of town… “a crusty roll gives way to a soft interior overflowing with spicy chorizo, grilled ham, avocado, tomato, lettuce, and a hot dog.” That’s Tony B‘s torta Cubana from Taqueria 7, aka his “love sausage. This sandwich could easily take the centerfold in any food porn mag.” And finally, at El Primo, Solomon W chides, “You’re obligated to indulge in a $5 torta with migas – an amazing conglomeration of egg, freshly sliced tortilla, and sauce.” Te gusta migas? So do we! 

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When going Mobile, Go Lo-fi

A great definition and a paper well worth a read.

“Low-fidelity mobile advertising campaigns are effective when they are for products that trigger further thought and consideration, which includes campaigns for high (versus low) involvement products, and for products that are seen as more utilitarian (versus more hedonic).”

According to the study:

“Low-fi mobile ads that, as a consequence of their design and technology restrictions, contain relatively small amounts of information are effective when used in situations where consumers have both the ability and motivation to process and elaborate on the information in a deliberate fashion.

Hat tip to Snarketing for the link.

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This ANZAC day…

Take time to remember. One way you can do this is to take the time to watch this movie produced by the extraordinarily talented Martin Walsh. It is incredibly moving and a reminder of the sacrifice made by so many.

105 Australians and 3 New Zealanders fought and defeated an overwhelming enemy force of 2,500 North Vietnamese and Viet Cong soldiers in a rubber plantation in South Vietnam called Long Tan. This three and a half hour battle was so fierce it resulted in the deaths of 18 Australians and more than 500 enemy.

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