Another great example of why social media monitoring is important. One of many major fake promos out there. Some argue that the major social sites take some accountability for the commercial activity that takes place on them. I’m only partly with them. What we need is real diligence from companies. This will not stop.

We were talking about the “Lifestream” five your so years ago. Now there is the “Worldstream”.

By adding together every timestream on the net — including the private lifestreams that are just beginning to emerge — into a single flood of data, we get the worldstream: a way to picture the cybersphere as a whole. … Instead of today’s static web, information will flow constantly and steadily through the worldstream into the past. … What people really want is to tune in to information. Since many millions of separate lifestreams will exist in the cybersphere soon, our basic software will be the stream-browser: like today’s browsers, but designed to add, subtract, and navigate streams. … Stream-browsers will help us tune in to the information we want by implementing a type of custom-coffee blender: We’re offered thousands of different stream “flavors,” we choose the flavors we want, and the blender mixes our streams to order.

Its a great idea and constuct. 

Finally, the web — soon to become the cybersphere — will no longer resemble a chaotic cobweb. It’s already started to happen. Instead, billions of users will spin their own tales, which will merge seamlessly into an ongoing, endless narrative: the earth telling its own story.

This year I am chairing a series of awards here in Aus for communications Excellence – so whether you are an agency, contractor on in-house practioner of all things PR, get your skates on and get your entries in.

In Silicon Valley, Collaboration is critical to success. I saw that in a number of ventures. I wonder how many NZ companies have a collaboration strategy. Some great quotes to round this point out.

When you obsess about the customer, you end up defeating your competition as a byproduct,” said K.R. Sridhar, the founder of Bloom Energy, a fuel-cell company. “When you are just obsessed about the competition, you end up killing yourself” as a byproduct — “because you are not focused on the customer.”

Sure competition here is sharp-elbowed,” said Reid Hoffman, a co-founder of LinkedIn. “But no one can succeed by themselves. Apple today is totally focused on how it can better work with its [applications] developer community.” It cannot thrive without them. “The only way you can achieve something magnificent is by working with other people,” said Hoffman. “There is lots of co-opetition.” LinkedIn competes with headhunters and is used by headhunters.

As a side-note, I wonder how many politicians have a list of critical issues they are willing to collaborate with the competition on.

Read more over at the NYTimes…