That’s how you respond to the haters
A brilliant response to the haters of a TVC that featured a kid with two dads…
Why Stay Somewhere Boring
They are well priced, fun – with better food and service – and are in fascinating locations. Try Art Series Hotels – The Cullen or the Blackman – when visiting Melbourne.
Listening & Learning
I’m lovin a whole range of podcasts at the moment – but Rich Roll’s really stand’s out. The conversations and interviews are outstanding. You can’t help but learn lots and leave inspired.
His latest interview with Osher Ginsberg is brilliant. Go Listen!
And let me know which Podcasts your are lovin.
My top five:
- Rich Roll
- Osher Gunsberg
- KCRW Press Play & KCRW Morning Becomes Eclectic
- AVICII Levels
- NPR All Songs Considered
The End of Passive Marketing
I’m still surprised how much companies are spending on passive marketing vehicles – borchures, whitepapers, fancy little employee booklets.
These are nice money for brand firms and lousy investments for those looking to communicate. All the data suggests they at best elicit a cursory glance and land in the bin.
We are reaching the end of the point of passive marketing vehicles. The shift needs to be active vehicles. Those that engage on mobile devices – you want to know about the product, download the app and explore it. You want to engage with us and learn more – download our app and join the conversation, watch vidoes, read relevant content fragments.
Think about it next time you ship a job off the printer. Ask if you have been seduced by a good pitch. You audience has moved on. Information consumption has shifted.
You don’t want to be the last one in your building with a fax machine. Don’t be the last producing passive marketing.
