Purely a PR move? Lets see how well these functions function without communicators… What seems to have been overlooked here is whether the PR jobs have increased or decreased proportionally to other roles…
Great LIttle Poem
Love this one… Three Six Five Zero…
I called up tech and got the voicemail code.
It’s taken me this long to find my feet.
Since last we spoke that evening it has snowed.
Fifty-four new messages. Most are old
and blinking into a future months complete.
I contacted tech to get my voicemail code…
by Conor O’Callaghan
Where Are Your Red Routes?
This is an interesting idea for any site. Driving your “red routes” has to be a good way to increase conversion.
Red routes describe frequent and critical activities
In defining red routes, it’s important to consider both the frequency and critical nature of the activity. Activities that customers carry out frequently are crucial to the success of the web site since they will determine customers’ perception of it. One example of a frequent activity might be search. In contrast, critical activities may be infrequent but users will hate your web site if these tasks are not well supported. An example of an infrequent but critical task might be editing my personal details stored on a web site. Finally, activities that are both frequent and critical are the web site’s bread and butter. Get these wrong and you may as well not be in business.
This is one of the few blogs I have hit in awhile that contains a wealth of great info. Worth a read. Enjoyed this as well.
Digital Story Telling
Examples of digital storytelling over here. I like playing with this…
Products: Flickr, the online photo-sharing service from Yahoo, just recently released the Flickr Clock a browser — and very nifty advertisement, actually — that showcases the videos that users are now able to upload to the site. The videos are graphically displayed in a scrolling timeline that the user controls.
