… from marketingvox…

Chinese Social Media Use Surpasses US
Related research from Netpop also examines the social networking environment in China and finds that 92% of the 243 million broadband consumers in that country (224 million) ages 13+ contribute to social media. This is compared with only 76% of the American broadband population.

Additional findings about Chinese users:

• China has a sizable proportion of social media contributors who participate in many Web 2.0 activities, including blogs, micro-blogs, social media, video and photo sharing
• 43% of Chinese broadband users (105 million) contribute to forums and discussion boards.
• Young professionals ages 25-29 are the most active users of social media in China. They use more online modes of communication more often than any other age group.
• 37 percent of bloggers, or 29 million bloggers, post to blogs on a daily basis.
• 41 million Chinese are heavy social media contributors (6+ activities) who connect with 84 people on a ‘one-to-many’ basis in a typical week.

Just out… From…

Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC that delves into social networking trends and habits, reports MarketingCharts.

The “Netpop | Connect: Social Networkers US” report also reveals that at the same time as online communications has increased, the time spent on traditional forms of online entertainment has declined 29%, and is now down to 19% of total online time.

Fascinating piece in the NYT this morning on the death of philosophy – a big headline that is far from true IMHO… but the article has some terrific insights:

… What shapes moral emotions in the first place? The answer has long been evolution, but in recent years there’s an increasing appreciation that evolution isn’t just about competition. It’s also about cooperation within groups. Like bees, humans have long lived or died based on their ability to divide labor, help each other and stand together in the face of common threats. Many of our moral emotions and intuitions reflect that history. We don’t just care about our individual rights, or even the rights of other individuals. We also care about loyalty, respect, traditions, religions. We are all the descendents of successful cooperators.

The first nice thing about this evolutionary approach to morality is that it emphasizes the social nature of moral intuition. People are not discrete units coolly formulating moral arguments. They link themselves together into communities and networks of mutual influence.

Bob’s joined the Blog Council as President. A great move on his part and great for the council.