• Connect

Happenings

  • Digital Nomads shift form cubes to cafes … I’m so there….
  • This I believe … Great thoughts and principles Avinash …
  • No excuses… “All I do is work here…” doesn’t cut it. You are where you work. You are the brand. And if you aren’t happy with that, go somewhere else and be proud.
  • Cool little Austin hotel… Kimber Modern
  • More All Black angst… unfortunately, Chris is right…. “All Black coach Graham Henry and his cohorts should be sacked. Enough is enough…. Bloemfontein was the portent, Durban the nadir. The memories from South Africa will centre on Neemia Tialata’s lumbering 20m drop out and Piri Weepu hurling the ball back to no one near his goal line. That’s if you can get past the image of Joe Rokocoko trying to run the ball into the field of play, as if he’d woken up and found himself in an NRL game.”
  • Connect

Great Reads & Feeds

  • Connect

All Black Angst

Hell hath no fury like an All Black supporter on the back of two consecutive losses. Sean Fitzpatrick weighs in while Andy Haden lays into the leadership. And rightly so.

  • Connect

GReat Reads & Feeds

  • Connect

Is Social Media Monitoring Snake Oil?

No. No. And no again.

We couldn’t live without it. Skipping aside all the communications necessities – like, how can you participate in the conversation if you aren’t aware of it? There are vital business requirements.

Take customer service and support. Without the monitoring, how would our customer service and support teams understand where a customer is troubled or in need? The assumption they are going to phone is flawed in a world where they are recording their lifestream in minutes if not seconds.

If the statement is: “some of the technology that is used for social media monitoring is snake oil”, then there might be an element of truth to that. We use a range of providers – ranging from high-end apps through Google. In between sit hundreds of folks looking to hitch their wagon to social media.

One critical delineator is “monitoring” vs. “measurement”. Big difference. We monitor the stream surrounding Dell and our brands. We also seek to measure the impact of our programs and activity. Those without monitoring will loose competitive advantage as much as they loose insight. Those without measurement run the risk of misguided strategy and lack of business relevance.

Thanks to Ed for the tweet