Kevin Roberts has a new book on the future of the screen.

We are living in “The Screen Age.” Screens for informing, entertaining, communicating, connecting, transacting and controlling. Screens for every purpose… Where consumers were once passive in the face of the mass market, they are now savvy individuals wired into the greatest information network the world has ever known.

Enter sisomo – Sight, Sound, and Motion, the combination that made television the most powerful selling tool ever invented.