Archive for the ‘Required Reading’ Category

  • Connect

Page One

Just watched Page One on iTunes.

A newspaper guy said to me last week that he heard I didn’t think much of “print”. Couldn’t be further from the truth. Been a NYT subscriber for 15 years or so. Same for the FT. Like the AFR here in Sydney. I must read 3-5 newspapers a day.

Although how the newsagent manages to take a perfectly flat paper, roll it into a sight tube and seal it with impenetrable cellophane is just beyond me. Net result is a fight to get to a paper that won’t lay flat. And they thought all the issues were to do with the business model…

  • Connect

Content 2020

Some big ideas in here. Especially around creating contagious ideas.

  • Connect

A Study In Two TVCs

Thought this Bonds number ate the latest from Google for lunch…

  • Inspired

On Google Brand Pages

Interesting view from Scoble. I’m noticing a steady shift away from a view that launching incomplete or beta versions of products when you are well established is just not good enough. Once it was a marketing advantage, when competing against well entrenched players though, it just looks like you don’t get it.

  • Loved

The Rise of Social Power

Just got to reading this killer piece of writing by David Kirkpatrick. Thought this quote captured the piece well:

The institutions of modern developed societies, whether governments or companies, are not prepared for this new social power. People are changing faster than companies. “I don’t think it’s crazy to ask if your CEO is the next Mubarak,” says Gary Hamel, one of business’ most eminent theoreticians of management. “The elites—or managers in companies—no longer control the conversation. This is how insurrections start.” Says Marc Benioff, CEO of Salesforce.com, Inc. : “This isn’t just about Arab spring. This is about corporate spring.”

If you want more on the revolution, visit Gary’s Management Information Exchange.