Self-Efficacy
Was reading this post over the weekend and thought I’d share it with you. It’s well worth the read. And there is this gem that gets at the spirit of CAN:
The idea isn’t just to build a better brainstormer—but to equip people with what the Stanford psychologist Albert Bandura terms “self-efficacy.” Kelley, who ranks Bandura among the most important psychologists in history (after Freud, Skinner, and Jung), describes self-efficacy as “the sense that you can change the world and that you can do what you set out to do.” Imagine if that quality shared pride of place on diplomas and résumés with degrees and competencies? Add resilience, equanimity, and compassion—and you see the building blocks of a “skill set” that’s fit for the future.
Smallknot
Love this idea… what better way to find investors and get them to engage.
Fail… Like I was Saying
Loved this cartoon from Hugh which gets at my comments recently on the need for NZ to open up on business failures, celebrate entrepreneurs and to learn to fail faster.
Activating NZs Brand
Claire Eeles left me a really good thought on Facebook, so I thought I would share it here…
And having only one airline service NZ directly (Air NZ) is a real restriction! As fantastic as Air NZ is, the reality is that most affluent North Americans travel/upgrade on the mileage points. Absolutely standard practice. And it’s impossible to buy/upgrade a seat on Air NZ if you’re not a Koru Club member!! All the Kiwis end up sitting at the front of the plane & the target affluent North American tourist needs to spend $8k+ per person for a Business Class fare. From LAX or JFK you can go absolutely anywhere for that price!! NZ is on people’s bucket list…but not always #1.
This is especially true for the Nth American audience. And I wonder if it would ever be revealed in Market Research. Little of the factors that inhibit purchasing at the final “activation” or purchase phase get revealed through traditional research processes. Too often marketing of nations focused on perceptions of the brand rather than on activating latent demand and existing brand awareness. NZ needs to focus on activating demand.
Interestingly, the factor Claire highlights is also true for Australia, but less so due to the wide choice of airlines.
