Archive for the ‘Particpatory Comms’ Category

Google has launched a Blog search tool.

"Your results include all blogs, not just those published through Blogger; our blog index is continually updated, so you’ll always get the most accurate and up-to-date results; and you can search not just for blogs written in English, but in French, Italian, German, Spanish, Chinese, Korean, Japanese, Brazilian Portuguese and other languages as well." – Google

The new "Juicy Fruit Blog" – Unfortunately we’re going to drive a ton of traffic and attention their way as we point out what happens when interactive marketers fail to understand what a blog is and slap the word "Blog" on some Flash-like animation and marketing hyperbole. Is it a game? Is it a web site? It definitely ain’t a blog. Get a damn clue!

Michael and Heather also take a swipe. Train-wreck is a nice way of describing this marketing SNAFU.