Lotsa hype but well worth a look. Perhaps the longest webisode I’ve ever watched while not being aware of who it was by. What this points to is eerily likely.

Pegasus News is a really cool notion. An interesting exploration of the future of news. Both point to the transformative effect technology and citizens and, “the evolving personalized information construct”, will have on the future of public relations.

Pegasus News is a local news company that is reinventing the model of local market content and advertising. We intend to launch our new model in every major U.S. city with a monopoly newspaper — for starters.

Our beta test will take place in Dallas, Texas in late 2005. We will distribute content via a website, e-newsletters, RSS feeds, a daily print edition, SMS messaging and any other medium we can think of. Except for carrier pigeons. They smell bad.

btw – there is many a day when I wish the media as I know it didn’t exist… 🙂