PR Week has a great story on Wikis in PR. Here’s a snipet…

A wiki is a software product that acts like an intranet and allows multiple users to work on documents and web pages at the same time – from anywhere in the world. Wikis have come to the fore through the development of online wikipedias, like en.wikipedia. org, which allows multiple users to alter “encyclopedia” entries.

Constantin Basturea, PR blogger curator of The New PR wiki, www.thenewpr.com, says deploying wikis now can give firms a competitive edge.

“A wiki is putting everyone on the same page, literally, and it allows people ‘to share’ the wiki’s space, plans, documents, ideas, comments, which is, in fact, the meaning of ‘communication,'” Basturea says via e-mail. His wiki is geared toward new media edification for his PR comrades.