I was meant to be at Ad:Tech this week in New York. Unfortunately it wasn’t to be – but the panel I was meant to lead looks like it went really well. Look at some of the things leaders had to say about podcasting:

“Reach is pretty limited right now, but you’re reaching an enthusiast audience,” Ms. Papadopoulos said. She said the Volvo sponsorship on Autoblog.com reached about 120,000 people a month. Ms. Pitcher’s (Citrix) reach ranges from 10,000 to 100,000 monthly.

“People like ads, they don’t like interruptions,” said David Goodman, president-marketing at Infinity Broadcasting. (I really agree with this – the rise of the participatory era is the death of the age of interruption)