The image in image is sorely neglected by most communicators. We tend to focus on the words, laungauge and story, often at the expense of the most powerful form of communication – visual. NYTs has a fascinating look at how image is being used by the two political contenders and a witty analysis of the two logos. Actually, it’s pretty damning:-

The American flag in the Kerry-Edwards logo is the biggest gaffe of all. Although it has the requisite 50 stars, there are five rows of 10 stars, rather than the correct arrangement of five rows of six stars and four rows of five stars. It looks like a mistake – not a stylized interpretation, like the flag in the Bush logo.