MIT Tech review reports on Sun’s blogging efforts.

Suns Simon Phipps, whose job title is chief technology evangelist, says that researchers and developers can swap more ideas, build better software, and meet customers needs faster if they are active in online communities, where blogs play the dual role of soap- and suggestion-box. "In a world where you must speak with an authentic voice," says Phipps, "the obvious way is to let the people you most trustyour employeesspeak directly to the -people you most want to appeal toyour customers." According to Phipps and Schwartz, not only do Suns blogs show customers that the company is paying attention to their concerns, but they have also become a major channel for communicating with programmers outside the company who write crucial third-party applications that run on Suns hardware and operating systems.

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