Erick’s points on communications are right on… if you are a communicator, ignore them at your peril. Having been one for many years, the hardest thing is knowing you rarely have all the information – and the easiest thing is acting like you never do.

PR is not supposed to be fiction and spin. At least not all the time. Occasionally the communications professionals at companies, particularly publicly traded companies, are supposed to actually tell the truth. And perhaps help journalists and bloggers with a story instead of sending them off on a fake trail.

The trick here is a “no comment” actually helps both the communicator and the journalist.