I now regard Direct TV as the lowest form of operator in the US.  Here is the rub… They want us to pay them $250 for a:

1. Contract they say we have signed but can’t produce or show
2. No ability to transfer the service when we move States
3. Service they can’t install or deliver. Their installers have arrived twice at our house, wandered about, and said they need more expertise to install. They refuse to provide that expertise though.

All this after we have been a happy, super premium customer for over five years.  Rather than recognize their issues and work with us, they just want the $250 dollars.

The irony of all this is that I really want their programming. But their business practices are so repulsive I’ll never use them again.  Moreover, I’ll make it my mission to ensure as few people as possible sign with DirectTV.

In my book, they are a model for how to turn a loyal and passionate customer into one that despises your very existence.  What company would forgo the potential of thousands of dollars of revenue for $250?  My only conclusion can be that they are desperate.  Time to sell your stock!