Industry analysts ranked as the number one source of information and influence on the IT buyer in the US, UK and China;
Reputation, combined with positive experience, are at least as important in making final purchase decisions as superior products and services, in the US, UK and Canada;
Bloggers have more influence over IT buyers in China than they do over UK IT buyers;
Overall, internal and external recommendations have greater influence over the c-suite than IT managers;
Traditional print media is more influential than online media and blogs in the US, UK and Canada;
Most major media tends to be regional in its influence versus global;
While Gartner is the most credible analyst firm in the US, in the UK
Forrester is viewed as credible as Gartner. In Canada, IDC is the most credible
Thanks for the link! And congrats on the baby.