Its the Media We Should Be Pissed At
Again a few negative tweets are used to make a story. This time Starbucks cups get a whipping. At what point does the media feel compelled to use data to support an assertion that a brand is facing a problem?
I’m assuming Starbucks is using a sophisticated social media monitoring tool like Lexer? At what point do they retort with the facts?
Really, it’s a clever little marketing ploy that’s worked – we are talking about coffee cups.
The coffee isn’t worth talking about that’s for sure.
In The InBox
I’m busy updating some of the newsletters that I depend on most for updates, insights and thought-provoking ideas. Here’s what made the “keep list”.
- Kevin Rose – The Journal: Wish it was weekly.
- Tim Ferris: Five Bullet Friday – always take something useful from it
- Hiten’s SaaS Weekly – if you are into SaaS you need to read this
- PitchBook – good review of VC action and reads
- First Round Review – good reads, links and more
- Stratechery – you’ll need to pay but well worth it.
What do you recommend?
