Andy on Twitter

  • Great read... ,
  • Love the new bike ... how about launching in Australia! Soon. No, actually, now. Please.,
  • I'm not sure is lying. He's just terribly confused about everything. Needs a break. And we need a… ,
  • Probably a good idea to leave family out of it... but perhaps it might give him cause to reflect t… ,
  • 100% Same old patter. Same old policies. And maybe even that would give the Premiers some time together - at which… ,
  • It's incredible how many Premiers are content to use Twitter to spew their punitive policies and big help messages… ,
  • Is a common theme... just look at the Political response to Covid. One expert to inform all vs collective views and… ,
  • Spot on. Just look at what is going on in Melbourne. There is a vast difference between authotarian rule and managi… ,
  • Exactly... Professors’ message for Daniel Andrews: redo the coronavirus modelling ,
  • Spot on... Victoria's roadmap out of lockdown is the wrong approach. Here's what good public policy looks like ,
  • Betting on a vaccine amounts to betting on hope as a strategy... ,
  • How about some transparency on where these cases are originating? Aged Care? General Community? P… ,

Archive for June, 2013

  • Inspired

It’s How You Feel That Matters

I’ve been talking a bit lately about the ultimate brand question. That one question you can ask of a brand to determine its worth. And it’s a simple one. How did the brand make you feel?

This lovely little video from Apple captures that.

  • Loved

6.10

Amazing footage of the AC boats. Skip to 6.10 to be blown-away – she’s up and out of the water and they are driving her airbourne. Just amazing.

  • Connect

Facebook Hashtag

The Hashtag is well down the path to ubiquitous marketing use. One hashtag, all platforms and a common brand meme. Like it.

“If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising … Any hashtags that you use on other platforms that are connected to your Facebook page will be automatically clickable and searchable on Facebook.”

“Facebook and hashtags are two words social marketers absolutely must pay attention to,” Michael Lazerow, CMO Salesforce Marketing Cloud told USA Today. “The door is open for companies to better discover their customers’ immediate interests, creating the potential for increased real-time marketing based around ongoing pop culture, sports and other major events.”

Prior to the hashtag launch, Facebook also introduced sponsored, targeted posts in Newsfeed, another tid-bit of social ad prowess that it borrowed from Twitter. And we use the phrase “borrowed” pretty losely.

  • Connect

Smart Move By WPP & Twitter

WPP’s moves into “big data” are a potential source of competitive differentiation. While other agencies are attempting to do this, none are attempting to nail it down at a holding company level. The potential for WPP’s agencies to share the insights and develop cross silo discipline solutions could be very powerful.

In short, “We’ll have access to behavioural data that Twitter has developed, which will be available to our media planning and buying business, to Kantar, and to our public relations and public affairs businesses,” Sir Martin Sorrell, WPP’s chief executive, told the Financial Times. Dick Costolo, chief executive of Twitter, said “marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research”. “This partnership will benefit clients by pairing Twitter with WPP’s world-class analytics, targeting, and creative capabilities,” he said.

While much of this data is available through third parties, getting that data into a consolidated useable form, and sharing across a network is a whole other matter. And doing it outside the confines of a media agency should broaden understanding of what the various holding companies can do with the data.

  • Inspired

Lovely Outdoor Campaign From IBM

You can see how it works here.