Banks on Twitter
We are doing OK but have much to do to drive online engagement. Here is the rub:
Here’s the rest of the stats for the 400 retail banks on Twitter and how they all break down.
Followers
- Banks with less than 200 followers: 188 (47%)
- Banks with more than 1,000 followers: 40 (19.8%)
- Banks with more than 5,000 followers: 27 (6.8%)
- Number of people following banks on Twitter: 713,744
(246,334 or 35% of which are attributed to AmEx, arguably not a retail bank) - Average number of followers per bank: 1,784
- Mean number of followers: 222
Following
- Banks following no one: 43 (10.8%)
- Banks following 10 people or less: 102 (25.5%)
- Banks following fewer than 200 people: 275 (68.8%)
- Banks following 1,000 people or more: 40 (10%)
- Mean number of people followed: 64
Tweets
- Banks with 10 tweets or less: 53 (13.3%)
- Banks sending over 1,000 tweets total: 58 (14.5%)
- Total tweets sent by 400 English-speaking banks: 363,344
- Average number of tweets sent per bank: 908
- Mean number of tweets sent: 195
Frequency
- Banks who tweeted in the last 2 hours: 78 (19.5%)
- Banks who tweeted in the last 24 hours: 166 (41.5%)
- Banks who tweeted in the last week: 238 (59.5%)
- Banks who haven’t tweeted in a month or more: 121 (30.3%)
- Banks who haven’t tweeted in over a year: 65 (16.3%)
- Banks who have never sent a tweet: 15 (3.8%)
How Twitter Found Gabby
For those of you that know Gabby – my once crazy little Jack Russell terrier – you’d also know she was prone to, well, escape. Not so much wander off, but rather stage daring, high speed escapes that included scaling wire fences, tunneling out and leaping from windows.
Unfortunately Gabby couldn’t make the tip to Australia. Something about the flight, being 12, snakes, quarantine… So, we found her a great new home which she clearly loves. But she escaped.
And so it goes that I get a tweet, yep, a tweet, on Sunday night that a couple have found her. Then a facebook message.
Before you know it, Gabby is back home. So, to the couple that took the time to track us down – you are stars. Just brilliant!
To Gabby, stay home little girl.
We’ve Never Won With The Best Player
Ok, I’m as wrecked as the next bloke to not see Dan Carter taking the field. It must be devastating for him personally. But for the All Blacks, no. It is a 15 man game. Slade and Cruden are great players.
And, we’ve never won with the World’s number one player on the field. Remember Fitzy ( second one, not the first) Lomu, and oh, Carter last time round.
The ABs are a great side. But they’ve got their work cut out for them. South Africa, Wales and Australia all look as good. And this is what Tournaments are all about.
Blogging from a Mac
I’ve been playing with a Mac Airbook lately and as much as I love the form factor have been missing many of the apps on Win 7. The operating systems are about the same now in terms of quality, but as with most things in life, its the little things you miss. Like Livewriter for blogging.
Not having a good little blogging tool has really slowed me down. About the only thing I’ve found of any merit (price + features) is myWPEdit. Nice little app, simple UI. Seems to do the job.
Available in the Mac appstore.
Celebrating 100 Years
This year the CBA celebrates 100 years in Australia. I’m really proud of the work the team has done on our latest TVC – with much more to come, especially on Facebook and in social.
Our aim here was to capture and celebrate the role the Bank has played in the lives of so many Australians – and say thanks.
