IS SEO Irrelevant
Not so sure but Steve makes some good points:
The most important consideration for marketers or anyone who creates content, however, is in the bullets…
"Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need."
Here’s what this means: no two people will see the same web. Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time. The reason this is a game changer is feedback. When you get feedback, you change your behaviors.
His thesis, and mine, that real-time feedback changes your behavior. Because it is real-time, optimizing it is impossible. Buried in a product announcement are massive implications for how we market online.
Search at the speed of type has implications for marketers
Search now faster than the speed of type… ok, like about time, really. Though I wonder what impact this will have on search marketing?
If the idea is to accelerate your experience off the search page, will this place an even greater premium on the top 2-3 search results. Give the results appear in real-time, will it reduce the time you linger on the page and consider other results?
What do you think?
High Performance
Tony’s blog is well worth following and if you haven’t read the book, I highly recommend it. I like how he focuses on labor day on how we can get more productive. These hit home in particular:
- Make sufficient sleep a top priority. Schedule your bedtime, and start winding down at least 45 minutes earlier. Ninety-eight percent of all human beings need at least 7-8 hours a night to feel fully rested. Only a fraction of us get that much regularly, in part because we buy into the myth that sacrificing an hour or two of sleep a night give us an hour more of productivity.
- Schedule specific times for activities in your life that you deem important but not urgent. With so much coming at you all the time, it’s easy to focus all day on whatever feels most pressing in the moment.
- Live like a sprinter, not a marathoner. When you work continuously, you’re actually progressively depleting your energy reservoir as the day wears on. By making intermittent renewal and refuelingimportant, you’re regularly replenishing your reservoir, so you’re not only able to fully engage at intervals along the way, but also to maintain high energy much further into the day. (I think lots of people uknowingly do this… reading blogs, sites, feeds, twittering… we seek retreat in the river of digital content around us)
The New Challenge to IT
Looking forward to reading Empowered. Everywhere I go I see more and more employees acquiring their own IT and going it alone. They are simply disillusioned with the time/cost/ equation offered by traditional IT. This was pretty enlightening:
The same is true in the way employees are harnessing consumer technologies — social, mobile, video, and cloud. They’re improving how they do their jobs and solving your customer and business problems. And it’s not just a few employees; it’s a critical mass of employees. In a survey of more than 4,000 U.S. information workers, we found that 37% are using do-it-yourself technologies without IT’s permission. LinkedIn, Google Docs, Smartsheet.com, Facebook, iPads, YouTube, Dropbox, Flipboard — the list is long and growing. Many of these scenarios are do-it-yourself projects. For example, want to ask me business questions on Facebook? Piece of cake, I’ll just friend you. Personal iPhones for email, apps, and Internet access outside my clients’ door? Check. Google Sites and Docs to exchange documents with partners? Sure, I can spin up a free site or IT can spend the $50/user/year and make it secure. YouTube to post fix-it-yourself videos for tough service problems? My kid’s good with a Flip camera. She can film me doing the fix myself.
