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Watch The Persuaders

Frontline have posted the full show. A must watch for all communicators.

My only gripe was with the assumption that PR people were too scared to participate. So, someone approaches you with an idea that is clearly going to be less than favorable to your industry… but the good news is that you get to set it all right. Um, Yeah, Ok. Or, as the delightful student at Starbucks said to me today when I pointed out she had made me a Late and not a Cappuccino – “Like, whatever”.

Maybe the PR folks actually heeded their own counsel. Now that’s a first! And a few of the ad folks would have been smart to seek PR counsel.

Anyhow. Entertaining viewing.

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