Andy on Twitter

  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
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Persuasion…

Thought The Persuaders was great. A little disappointed it didn’t probe more into public relations – it started getting there towards the end.

I’m not sure if it is true, but O’Dwyers claims that PR Execs went to ground when asked to participate. (also blogged by Pepper). Sounds like nonsense to me. And, if it was true, why not report that on the show and flag the “shadowy world of PR”? ‘Journalists’ aren’t normally that slow to miss an angle as good as this.

PR EXECS GO UNDERCOVER

The Public Broadcasting System will air “The Persuaders” on November 9 to explore the inner workings of the marketing and advertising businesses.

The program intended to have a PR focus, but PR executives refused to “go public” about what they do, Justin Vogt, a producer at ‘Frontline,'” told O’Dwyer’s.

This website met with three “Frontline” producers earlier this year, and provided a list of top executives for the program to contact. “They were very informative, but would only speak off-the-record,” said Vogt.

Kevin Roberts, CEO of Saatchi and Saatchi Advertising, is among those interviewed by correspondent Douglas Rushkoff. Roberts talks about the importance of establishing an “emotional connection” between consumers and brands.

Doug Atkin, of Merkley + Partners says effective advertising goes beyond emotions. Marketers are trying to create a passionate zeal for their products equal to “cultists or religious fanatics,” he said.

Atkin considers General Motors’ Saturn unit a “mass cult brand,” pointing out that more than 45,000 people a-year spend part of their vacation time visiting its car plant in Tennessee.

Social critic Naomi Klein scoffs at emotional branding, saying that in the end it is about choosing a laptop or a pair of running shoes.

Recently read Kevin Robert’s book Lovemarks – a Tom Peterish rant on the future of brands – which from my POV is mostly correct. One point he makes that I find communicators struggle with day-in and day-out is that most if not all products are at parity. We all dream of launching the break-away product but few get to. So, why does so much of our communications work focus on the product and not the brand experience?

What was also interesting for me was how the media we’re clearly jumping on this. The NYT’s ran a story on Clotaire Rapaille this weekend. And aside, why journalists think Rolls Royce is still a status symbol is beyond me… Anyway…

Here’s Rushkoff’s blog.

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