Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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MoBlog…

Take a look at MoBlog… terrific idea for sharing all those moments captured on a mobile phone. Thanks to Alfie for the heads-up.

I’m wondering if this isn’t also a platform for communicators of all sorts to quickly distribute images from events and other happenings. While we can do this directly to our sites today I really like the idea of the images landing in a community who are, well, interested in the visual over the written. The opportunity to extend the reach of those images will be even greater – a kind of citizen Corbis.

I experienced the power of this when Mary blogged images from our SunNetwork event in Shanghai. Her blog was a much more efficient means for us to get images in the hands of media back home.

I can see the speed only accelerating as we capture images on one megapixel and above phones and beam them directly to the web.

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