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Media Trends…

stumbled onto a good synopsis of media trends… pretty broad and misses most of the blogsphere. Here’s a quick summary:-

1) A growing number of news outlets are chasing relatively static or even shrinking audiences for news. (more to read…)

2) Much of the new investment in journalism today – much of the information revolution generally – is in disseminating the news, not in collecting it. Most sectors of the media are cutting back in the newsroom.

3) In many parts of the news media, we are increasingly getting the raw elements of news as the end product. This is particularly true in the newer, 24-hour media.

4) Journalistic standards now vary even inside a single news organization. Companies are trying to reassemble and deliver to advertisers a mass audience for news not in one place, but across different programs, products and platforms.

5) Without investing in building new audiences, the long-term outlook for many traditional news outlets seems problematic.

6) Convergence seems more inevitable and potentially less threatening to journalists than it may have seemed a few years ago.

7) The biggest question may not be technological but economic. While journalistically online appears to represent opportunity for old media rather than simply cannibalization, the bigger issue may be financial.

8) Those who would manipulate the press and public appear to be gaining leverage over the journalists who cover them. As more outlets compete for their information, it becomes a seller’s market for information.

To which we can add:-

9) The transformative economics of the Web drive micro publishing to new levels,

10) Participatory Journalism and the “evolving personalized information construct” change everything, and

11) Audiences, driven by mistrust of media, increasingly turn directly to the source for information, and; the source, empowered by the web has the capability to “print” in real time.

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