Andy on Twitter

  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
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Email Isn’t the Problem…

Gerry Griffin shot me this story (which features him) on the ineffectiveness of email as a communications tool. Gerry’s onto something here. Email isn’t the problem. Neither is it’s ubiquity or volume.

The problem is that the average employee takes little time to communicate effectively. Or, they haven’t developed the skills. Or, like it has for many, email has become like an arcade game in which we win by shooting the bastards down as they flood our inbox. What is said matters less than the quickness of the finger. This eventually develops into a deep form of gaming addiction in which we have to be ready 24×7 to fire!

Here are eight of my rules:-

1. Do your best to restrict email to a couple of windows every day. Don’t sit there hammering away. Your communications effectiveness generally declines the further you progress through the pile;

2. Use the title bar to headline you email. And make it entertaining;

3. Take the time to write short emails – you know how it goes – didn’t have time to write a short memo so here’s a long one;

4. Use rules to eliminate the junk and sort newsletters and the like into a reading folder;

5. A mentor of mine – Michele Moore of Dell – taught me the trick of the ‘tickler file’. I have one in my directory and drop into it things that can be dealt with later or that need to be chased;

6. Doing both 4) and 5) unclutters your inbox and gives you room to focus of communicating;

7. Never email in anger (do as I say, not as I do…);

8. Clearly articulate the decision or action you require in the first sentence.

Remember – you don’t do email. You communicate.

(btw – Gerry is an ace media trainer – best I’ve seen. I’ve learnt a ton from him.)

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