They might be killing them from a revenue standpoint, and I’ll agree that no revenue in any commercial enterprise equals certain death, but isn’t their lack of alignment with what “consumers” actually want killing them more.
"In the world of online classified advertising, Craigslist is by far the most used Web site in the United States," Pew said in the report. "In March 2009, classified sites averaged 53.8 million unique visitors, up 7 percent from February. Craigslist had 42.2 million unique visitors in the month of March."
I want news delivered by people I trust. I only want the news I’m interested in. It would be great if the medium could figure that out in advance. And I want the content to be as multidimensional as possible. Preferably it woulb’t lay in my drive for me to drive over, but come to me where ever I am.
To survive, the medium must change to suit the business model. Physical newspapers will be a rare few. Those in the cloud will continue to proliferate like rabbits.
Great piece on the changing newsroom.
The newsroom staff producing the paper is also smaller, younger, more tech-savvy, and more oriented to serving the demands of both print and the web. The staff also is under greater pressure, has less institutional memory, less knowledge of the community, of how to gather news and the history of individual beats. There are fewer editors to catch mistakes.
- When Fox News Is the Story: “Once the public relations apparatus at Fox News is engaged, there will be the calls to my editors, keening (and sometimes threatening) e-mail messages, and my requests for interviews will quickly turn into depositions about my intent or who else I am talking to. And if all that stuff doesn’t slow me down and I actually end up writing something, there might be a large hangover: Phone calls full of rebuke for a dependent clause in the third to the last paragraph, a ritual spanking in the blogs with anonymous quotes that sound very familiar, and — if I really hit the jackpot — the specter of my ungainly headshot appearing on one of Fox News’s shows along with some stern copy about what an idiot I am.”
- PRWeek blogs…
- “Well done, Mr. Carr, well done. Expect a horse’s head in your bed,” says FishbowlNY co-editor Noah Davis.
- Broadcasting & Cable’s Mike Malone says Carr did “a helluva job” with the column.
- Huffington Post media editor Rachel Sklar says Fox’s PR strategy scares off positive mentions.
- Radar’s Choire Sicha comments that dealing with CNN can be “difficult and uptight,” but working with Fox “can actually be frightening.”
In other opinions about the Fox-New York Times controversy:
Jeff has an interesting post on chaos theory and the media…
As the media become more dependent on advertising, so advertising becomes less dependent on the media. With the recent death of the New York Times’ pay service, TimesSelect, and the rumoured razing of the Wall Street Journal’s pay wall, any final hopes of readers paying for content are fading. We prophets of free content are being proven right – whether we like it or not. Advertising is all we’ll have to support content and media.
Jon Beattie of Marker is up at the Future of Online Advertising Conference – he’s put together a great summary of a keynote on why 47% of campaigns fail – a summary of the presentation by Greg Stuart at the Future of Online Advertising conference today in New York. Greg is the former CEO, IAB (Interactive Advertising Bureau) and co-author of “What Sticks“.
He claims: Over US$112 billion ad spend is wasted out of a total of $295bn – Advertisers and agencies use the excuse of “publicity” to justify a failed campaign.
Here are the three highlights I liked:
- Did the campaign message get through? 31% of campaigns failed
- Out of 5 advertisers (P&G, J&J, Kraft, Nestle, McDonald’s) that did creative research of online campaigns: 1 was okay; 2 found half didn’t work; 2 all ads failed and had to start again
- McDonald’s took 20 per cent from TV put 13.4% into online kept the rest and increased awareness by 5 per cent when it had previously leveled out using traditional media.