Andy on Twitter

  • Spot on... Coronavirus Melbourne: Democracy is slowly eclipsed in Daniel Andrews’s Victoria ,
  • You will never look at an Apple Lightning cable the same again... ,
  • I reckon we need to get the best minds in app development together and build a better COVIDSafe app. The Govt version isn’t good at all.,
  • Spot on. Brand purpose. The biggest lie the ad industry ever told? – Tom Roach ,
  • Not to take anything away from the seriousness of Covid and the need for each of us to act responsibly but the math… ,
  • Paths are Made by Walking, Not Waiting: One Lesson We Forget in Hard Times ,
  • Marketers Have Given Up on Context, And Our National Discourse Is Suffering ,
  • Hey, would be grateful if you could support this. Signing is all you need to do. It is critical we protect this ama… ,
  • Have you caught the remote-working bug? ,
  • Sad to see one of the best CMOs around moving on. ,
  • CEO’s that send emails from noreply addresses need a basic education in customer experience @nurasound,
  • Great list... 50 Ideas That Changed My Life ,
  • So mastering digital marketing comes down to SEO, SEM and Social. OMG. Really ⁦@LBS⁩? The nonsense never ends... ,
  • Do not buy the new nura loops. I loved my old Nura over-the-ear headphones but the Nuraloops are a disas… ,
  • If believes it should be shut down perhaps he should start by deleting the app and not using Twitter anymore. ,

About Andy

Andrew Lark

Andy Lark is a globally awarded leader and entrepreneur. He has built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; lead the transformation of Australia’s most vibrant financial services brand; and, built one of the largest eCommerce sites in the world.

During his tenure as chief marketing and revenue officer of Xero – the cloud accounting software leader and one of the world’s fastest-growing software as a service (SAAS) companies, Xero was named the world’s most innovative growth company by Forbes. Andy has held senior executive roles at Dell, Sun Microsystems, Nortel, Commonwealth Bank, and Foxtel.

Today Andy chairs Group Lark – a global consultancy driving brand and digital transformations for the world’s leading countries and enterprises. Group Lark helps great ideas and entrepreneurs flourish in a digital world – and great brands design their future there. His work as an investor, advisor and entrepreneur lead him to raise hundreds of millions resulting in multiple public listings. Group Lark works with founders and their high-growth brands on achieving scale through effective sales and marketing strategies. These include Jiko, Soul Machines, Ansarada, WhiteSky Labs and Westpac.

Andy is regularly rated in the Top 100 CMOs and digital leaders globally; writes one of the leading marketing blogs – The Daily Lark; and recently co-authored NYTimes and Amazon best-seller, Augmented.

For the past two decades, Andy Lark has worked alongside CEOs and their leadership teams to drive growth and change with the aim of attaining digital and brand greatness for their institutions. These include Air New Zealand, Brocade, Commonwealth Bank, Coles, Dell, Emirates Team New Zealand, IBM, Simplot, Southwest Airlines, Sun, The New Zealand Government, Visa, and Xero. He has co-founded and built multiple businesses to >100m valuations.

He is a non-executive director of Mighty River Power. He has held directorships with SLI Systems, Fronde and Number 8 Ventures – New Zealand’s leading technology venture capital firm.

A native of Auckland, New Zealand, Andrew holds a bachelor’s degree from Auckland University and attended Dilworth School in Auckland. He is a passionate supporter of NZ and Australian entrepreneurs where his work was recognised with the NZ Government’s prestigious World Class New Zealander Award — and most recently, the Flying Kiwi Award on behalf of the NZ Hi-tech sector.

When he is not immersed in work, he is a competitive sailor, a very non-competitive cyclist, and writer.