Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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WHat the Web Will Look Like In Five Years

Some interesting comments from Eric Schmidt….

  • Five years from now the internet will be dominated by Chinese-language content.
  • Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.
  • Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.
  • Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away.
  • "We’re starting to make signifigant money off of Youtube", content will move towards more video.
  • "Real time information is just as valuable as all the other information, we want it included in our search results."
  • There are many companies beyond Twitter and Facebook doing real time.
  • "We can index real-time info now – but how do we rank it?"
  • It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that "is the great challenge of the age." Schmidt believes Google can solve that problem.

Speak Up — Add Your Thoughts

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