Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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What Is The Blogosphere Part1

Some great additions to my little list from Pegasus News

Web = Organized 
                           Blogosphere = Chaotic
Web = Predictable                            Blogosphere = Unpredictable
Web = Find                                       Blogosphere = Browse
Web = Comprehensively shallow     Blogosphere = Incompletely deep
Web = Broad                                     Blogosphere = Niche
Web = Slow/Web-time                   Blogosphere = Instant/Blog-time**


See comments… as soon as the P/news site tracked me back, I updated my blog. Instant publishing. Mike’s point is a good one. Blogs are the real, real-time web.

One Response

  1. By Mike Orren on May 4th, 2005 at 3:28 pm

    Based on that trackback circle o’ love, I think you can add another:

    Web = Slow Blogosphere = Instant

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