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This puts it into perspective…

Via John Battelle, Seth’s thoughts

Our actions, expressed as Attention, establish networks that connect us, our family, our friends, our colleagues and our affinities.

The net currently has a schizophrenic but unique way of remembering bits and pieces of these attention streams:  Not all data is captured; the consumer has no central attention management tool; and most companies don’t want you moving your history between their networks anyway.

Despite these points of friction, more and more applications are being built upon our attention streams.

Innovations in internet media are like handfuls of white flour dropped over the invisible outlines of consumer intention.  At times, user behavior drives media construction directly, but at other times the original user behavior evolves beyond the ability of the media to engage it.  These hollow shells of former behavior are being swept up constantly by domain, banner, click-thru and lead brokers who recycle the detritus into more usable (aka monetizable) impressions.

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