Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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SNT Of the Week…

One of my keynote attendees suggested that once a week I do a blink on a social networking technology. I’m not sure how long I will keep this up but in the spirit of giving anything a try… take a look at ZoomInfo. A pretty quick way to search on people. It’s kind of accurate and very interesting.

::  ZoomInfo is a unique summarization search engine that finds, understands and extracts the latest online information about people and companies and instantly delivers it to you in concise and useful summaries.

And then there is BlogBridge… I’m testing this RSS reader. Not sure if I see enough to abandon my investment in NetNewswire. It’s nice to have an alternative on the Mac though. And, it includes a server-based service (free!) that enables you to synchronize your subscriptions between different computers.

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