Andy on Twitter

  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Dennis clearly doesn’t understand that a BYO challenge for the last AC was well past 200m. Unless you sailed Oracle… ,
  • And that’s the point - Amazon is a boost to SMBs and entrepreneurs locked out by big retail. And so much for big br… ,
  • Little evidence in here of impact in meetings but suspect the same applies. Laptops Are Great. But Not During a Lec… ,
  • To Grow Talent, Don’t Move Fast and Break Things — Move Slow and Build Them .. so right ,
  • Who cares if it is. NZs PM is doing the right thing. ,
  • Great win for and cool work by ,
  • The pressure to use all those extra characters is too much...,
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Positioning Matters…

Awhile back Yahoo! positioned itself as a “life engine” – it was a nice way of saying “we’re a portal”. I really liked the notion given all they do and the fact I rarely used them for search but did use them for email, finance, news and all kinds of other things.

Google, for me, equals search – something they seem to agree with. And therein is the problem as they launch all kinds of other services. I like Gmail for random storage of all kinds of things. But as far as email goes I have my own address and prefer the interface of the new Yahoo mail. I use Spotlight and MS Search on my respective notebooks for finding addresses and long-filed-away emails in a rush and deleted Google desktop sometime ago. Where Google wins is on stuff like Maps – but only due to the fact I really understand their maps – there is no stickiness for me.

All this points to the positioning challenge Google faces as it tries to become more things to more people. Nicholas Carr gets at this in a recent post.

Google has us trained to think of it as synonymous with “search.” That’s been good for the company up to now, but such a narrowly drawn identity may well be a hindrance as Google moves into ever more lines of business. Yahoo’s less well-defined identity has hurt it in competing for search traffic with Google, but it helps it in promoting a range of other services… You can’t be more than Mr. Spock if Mr. Spock is all you really want to be.

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