Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Digital Trends

Steve has linked to a great paper from Edelman on digital trends. Well worth a read. The five trends are:

  1. Satisfaction Guaranteed – Customer care and PR are blending as consumers use social media to demand service. We are all over this at Dell – I believe Dell was the first F500 company to imbed a customer support team in its PR function.
  2. Media Reforestation –  The media is in a constant state of reinvention as it transitions from atoms to bits. So is the PR profession.
  3. Less is the New More – Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in.
  4. Corporate All-Stars – Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
  5. The Power of Pull –  Where push once ruled, it’s now equally important to create digital content that people discover through search

The one trend I would add is:

6. Here is Everywhere — Mobility changes everything. From iPhones to Netbooks, always-on mobile devices are changing the way information is accessed and consumed.

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