Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Write This…

While in a jet-lagged slumber I was catching up on Jeff Jarvis’ blog and stumbled onto Spot – a way of driving publicly supported news… This is a very cool idea…

This might be an abhorrent pollution of the idea but I wonder what would happen if they opened this up to PR professionals to seek writers for their stories and ideas… Kind of a platform for freelance writing and brokering of ideas.

As with anything, there would be all kinds of issues. Like how to protect the idea from competitors eyes. This could be done easily though.

There is also potential for spot to be used as a way for PR people to collaborate with each other and journos on pitches.

Speak Up — Add Your Thoughts

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