Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Wiki This…

PR Week has a great story on Wikis in PR. Here’s a snipet…

A wiki is a software product that acts like an intranet and allows multiple users to work on documents and web pages at the same time – from anywhere in the world. Wikis have come to the fore through the development of online wikipedias, like en.wikipedia. org, which allows multiple users to alter “encyclopedia” entries.

Constantin Basturea, PR blogger curator of The New PR wiki, www.thenewpr.com, says deploying wikis now can give firms a competitive edge.

“A wiki is putting everyone on the same page, literally, and it allows people ‘to share’ the wiki’s space, plans, documents, ideas, comments, which is, in fact, the meaning of ‘communication,'” Basturea says via e-mail. His wiki is geared toward new media edification for his PR comrades.

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