We’ve been harping on about this for years. The URL is dying, replaced with search:
Of the 10 fastest rising search terms on Google last year, 7 were for searches where adding a “.com” would have brought the user to the correct site. These are called “navigational” searches — searches done when the user already knows exactly where he or she wants to end up — and they make up a surprising large number of total searches…. According to Compete last fall, navigational searches make up about 17% of all searches on average, more on Yahoo! and Live than on Google. For well-known web sites, Compete found that about 9 out of the top 10 search terms for that site tend to be some sort of variation on the domain. Surprisingly, people actually often search for entire domain names rather than type them into their browser’s address bar.