Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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The Power Of Community

New Line seems to have seriously underestimated the power of community and the ability of blogs and the web to provide a platform for that community to air its voice. The New York Times touches on the spat that has resulted in New Line splitting from Weta for future versions of Lord of The Rings.

“On the heels of the protest, reporters and entertainment bloggers called the studio to ask about the film’s fate. In what was once an insular club of power brokers and back-stabbers, the voices of outsiders–dancing across the globe at the speed of a modem–have begun to penetrate.”

Some advise to New Line:

  1. Don’t hide behind the “legal defense”. It’s lame.
  2. “We are in litigation with Wingnut Films, and have been unsuccessful despite a formal mediation, as well as discussions with Wingnut directly to settle the matter; therefore, we cannot comment at this point,” the studio said this week.

  3. Communicate directly with the community you helped create. Do not rely on intermediaries like The New York Times.
  4. Argue with evidence not hyperbole. That is what Jackson is doing to you and when the communications are direct you won’t win without it.

Link to To Web fans, Peter Jackson is the one true director | CNET News.com

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