Andy on Twitter

  • Wow! ,
  • Everytime I have to go back to the world I think "I just wish this company used for everything". ,
  • Every time I am "forced" to use Microsoft software it is nothing but a major disappointment - think the hardware might be ahead of software,
  • RR points to the sad state of the CMO. Succession is the major issue - aside from the turnover itself ,
  • Of to Christchurch. Brrrrrrrrrrr,
  • Stop whining about Facebook and Google and learn from them - spot bloody on! ,
  • Looking forward to reading this ,
  • Worth a read ,
  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • Connect

The Power Of Community

New Line seems to have seriously underestimated the power of community and the ability of blogs and the web to provide a platform for that community to air its voice. The New York Times touches on the spat that has resulted in New Line splitting from Weta for future versions of Lord of The Rings.

“On the heels of the protest, reporters and entertainment bloggers called the studio to ask about the film’s fate. In what was once an insular club of power brokers and back-stabbers, the voices of outsiders–dancing across the globe at the speed of a modem–have begun to penetrate.”

Some advise to New Line:

  1. Don’t hide behind the “legal defense”. It’s lame.
  2. “We are in litigation with Wingnut Films, and have been unsuccessful despite a formal mediation, as well as discussions with Wingnut directly to settle the matter; therefore, we cannot comment at this point,” the studio said this week.

  3. Communicate directly with the community you helped create. Do not rely on intermediaries like The New York Times.
  4. Argue with evidence not hyperbole. That is what Jackson is doing to you and when the communications are direct you won’t win without it.

Link to To Web fans, Peter Jackson is the one true director | CNET News.com

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee