Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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The Myth Of Multi-Tasking…

Read this, while not in a meeting…

Then again, perhaps we will simply adjust and come to accept what James called “acquired inattention.” E-mails pouring in, cell phones ringing, televisions blaring, podcasts streaming—all this may become background noise, like the “din of a foundry or factory” that James observed workers could scarcely avoid at first, but which eventually became just another part of their daily routine. For the younger generation of multitaskers, the great electronic din is an expected part of everyday life. And given what neuroscience and anecdotal evidence have shown us, this state of constant intentional self-distraction could well be of profound detriment to individual and cultural well-being. When people do their work only in the “interstices of their mind-wandering,” with crumbs of attention rationed out among many competing tasks, their culture may gain in information, but it will surely weaken in wisdom.

One Response

  1. By JMac on June 18th, 2008 at 4:13 pm

    And interesting idea was presented at the GCI Social Media Immersion: perhaps the agility of their minds are being flexed. I am certain my capacity to do high-level abstract thinking has doulbed in the last 4 years due to internet media onslaught. And I am one of those that thrives on riding the edge, bleeding or cutting.

    Mono-tasking is a new skill I am working on, flexing and falling down on. And along with mindful stillness I am trying to slow things down so I can focus longer slices of attention without interruption.

    So perhaps the din cuts both ways.

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