Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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The Inverse Frame…

Frames are interesting things, and they get really interesting during a presidential election year. So, what to do when others are using language to frame you? One approach, call the frame and invert it. You turn the frame into a positive. It only really works when the original frame so clearly warrants questioning.

Here is a great example – Barack Obama told a group of Florida donors Friday night that Republicans will try to make voters afraid of him, and suggested they would use his race to scare up votes for John McCain,” Fox News reports:

“We know what kind of campaign they’re going to run. They’re going to try to make you afraid,” Obama said at the fundraiser. “They’re going to try to make you afraid of me. He’s young and inexperienced and he’s got a funny name. And did I mention he’s black? He’s got a feisty wife.”

The crowd of supporters cheered, and Obama added: “We know the strategy because they’ve already shown their cards. Ultimately I think the American people recognize that old stuff hasn’t moved us forward. That old stuff just divides us.”

By inverting the frame, he acquires sympathy and defines the opposition as “old stuff” – a nice little play… Messages are funny things. Especially when whacked about like this.

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