WSJ has a nice peice on Starwood’s blogging efforts. (no link to WSJ as you need a sub – just search it, it’ll pop)
The effort is a professionally written and frequently updated Web log open to the public but aimed specifically at members of the “Starwood Preferred Guest” loyalty program. Many of the blog’s posts advertise happenings at specific hotels in the company’s portfolio of brands that include Westin, Sheraton, St. Regis and W. It also promotes ways that travelers can earn loyalty points through special promotions, for example.… Starwood has contracted with one of the bloggers it is trying to compete with: Mark Johnson, owner of SFO Media and publisher of the popular hotel-industry blog HotelChatter.com, is a consultant.
Thanks to Angela at Southwest for flagging.